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Toto Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic achievements in F1

Toto Wolff is in advanced talks to offload a portion of his shareholding in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6bn – a record for a Formula 1 squad – following McLaren were valued at £3.5bn in a change of corporate structure last September.

Wolff, who holds a 33% stake of Mercedes F1, plans to divest a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold a third of the enterprise.

An official representative said: "We are providing no comment on this. The management structure of Mercedes F1 stays unchanged, and all three partners are dedicated to the ongoing success of the brand in F1."

Financial Growth

The deal would represent a substantial rise in value of the Mercedes team since Ineos Group acquired its share for £208m in 2022.

This surge reflects the growth in market values of Formula 1 outfits recently as a consequence of the increasing appeal of the sport globally.

This was also seen in the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the most successful sports film ever released.

Current Standings

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three races left in the current championship.

Their lead driver George Russell has secured victory in two of the 21 grands prix so far and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

The writer

Evan Lewis

Maya Chen is a digital strategist with over a decade of experience in SEO and content marketing, specializing in helping UK SMEs grow their online visibility.

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